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We should cash in on the Whittington connection
IN December 2004 TfL broke with convention to produce
a humdinger of a timetable for the festive season with a Whittington
theme.
TfLs licence to thrill depicted a lissom/nubile damsel
dressed in the sumptuous colours of Dick Whittingtons
traditional garb in full stride atop a hill with the panoramic
view of the City behind.
The timetables scored a bulls eye with communters and
tourists alike as they flew off the racks as fast as our greedy,
grasping fingers could get hold of them.
In February the following year local newspapers published a
letter of mine suggesting that the name Archway Tube Station
was a misnomer and that it should be renamed as Whittington
Cross/Whittington Stone or perhaps even Whittingtons
Hill.
About the same time I also wrote to the Mayor on the subject
stating that Whittington was an excellent brand name and one
which Archway should capitalise on. My correspondence was forwarded
to London Undergrounds Marketing Department who passed
it on to TfL where it is awaiting consideration.
That TfL had the nous to use Whittington iconography on the
front cover of its festive timetable to appeal to tourists ought
to be an eye-opener to what we have been missing out on and
is grist to the mill that the station should have been named
after Whittington at its very inception.
Not to have done so must now rank as nothing short of iconoclastic.
Walter Roberts
Henfield Close, N19
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