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Camden News - by DAN CARRIER
Published: 2 October 2008

The Holloways’ canal gig

Band beats out message that it’s business as usual on the market

ROCK band The Holloways took to the canal on Sunday to entertain visitors to Camden Lock.
The event was just one of a number of gigs held to kick-start a London-wide advertising campaign to tell visitors that despite the fire in February, Camden Town is open for business.
The campaign includes billboards costing £90,000 organised by business group Camden Town Unlimited (CTU), featuring the words Camden Town with the “o” turned into a computer power button.
CTU chief executive Simon Pitkeathley said the campaign was necessary as traders feared the perception was the markets were not open until rebuilding work had been completed.
In fact, only a small section of the markets are closed.
He said: “We know people in the area are aware that it’s business as usual, but we wanted to boost the profile of the markets across London.”
The cash to pay for the campaign has come from a disaster fund handed over by the Greater London Authority and the Stables markets owners.
Mr Pitkeathley added: “We have already helped those who were directly affected by the fire – people like the stallholders.
“People still think that all of Camden Town burnt down and is not open for business.”
Part of the rebranding scheme includes painting the new logo on the north side of the railway bridge across Camden High Street. Mr Pitkeathley said he felt this would be a new, eye-catching landmark which would help the area’s brands.

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