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Camden News - by CHARLOTTE CHAMBERS
Published: 4 December 2008
 
Toby Mason shows off his exclusive honey, which is produced in the Inner Circle of Regent's Park
Toby Mason shows off his exclusive honey, which is produced in the Inner Circle of Regent’s Park
Sweet taste of success: Venture capitalist swaps depression for a new cash crop

FIVE years ago Toby Mason was working as a venture capitalist – a job he hated so much that it drove him to depression and addiction.
Following a stint in rehab, he took up a course in cooking and a course in bee-keeping with the North London BeeKeepers’ Association, and the rest, as they say, is history.
Now the 37-year-old spends his time looking after his 15-month-old son at his Bloomsbury home and tending to his 30 hives in the Inner Circle of Regent’s Park – the “perfect escape” from his previously hectic lifestyle.
He describes his Pure Food Regent’s Park Honey – which comes in at £7.95 a pot and is the only honey produced in a central London park – as the most expensive and exclusive in the country.
Pots of the Royal Park honey can be found in several shops including Melrose & Morgan deli in Primrose Hill and high end hotels.
“I couldn’t have gone back to my old job so I started as a hobbyist beekeeper and was very lucky to get the site here” he said.
“It couldn’t be further from my old job – that was all about money and this is all about honey.”
So popular is his honey – and so limited are his hives and bees – that demand always outstrips supply.

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