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Cameron the new Campbell
TORY leader David Cameron has mesmerised the media into believing he cannot fail to beat Gordon Brown at the next election. But he is wrong, according to Alastair Campbell, the former No 10 spin doctor.
Mr Campbell, now very much a novelist with his second work of fiction ready for publication, was quizzed on Sunday about the political scene by an audience at the Cheltenham Festival of Literature, one woman asking whether it was Mr Cameron who was now the better spin king. “Well, David Cameron said Gordon was an analogue politician in a digital age,” replied Mr Campbell, who lives in Gospel Oak. “Cameron likes to go round saying he is Tony Blair’s natural successor. Without blowing my own trumpet, I think he’s mine. “He uses image for positioning. And that’s part of the job. “The stuff that Tony Blair was very, very good at was actually decision-making, strategy, making political change happen. David Cameron is not very good at that at all.”
He added: “What I think he has done very, very well is to persuade the media he is home and dry. Yes, David Cameron is perfectly good technically at presentation, but he thinks that’s what it is all about. “Well, it’s not. I just hope to God the public realises that.” |
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