Islington Tribune - by JAMIE WELHAM Published: 7 September 2007
First for Frost
ACTRESS Sadie Frost and her friend, fashion designer Jemima French, are opening their first store in Camden Passage on Saturday September 15. The event is being timed to coincide with London Fashion week.
The 1500 square foot store will be designed, according to publicity, in that “unique cheeky, yet humorous FrostFrench manner (and) will challenge the senses, entertain and mesmerise.”
The brand was established in 1999 by Frost and French, who are life-long best friends. They collaborated to produce a range of women’s clothing that has aimed at the aspirational market.
The women developed their Floozy collection for Debenhams, which continues to expand and will soon be present in more than 80 stores nationwide.