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Bracelet aids charity
• I HAVE read with great dismay a Tribune article about our company, Stephen Einhorn (Fairytale bracelets help charity, February 22). We solicited press interest in one of our products and Stephen Einhorn was interviewed by Roisin Gadelrab in good faith, in order to promote a product we are now making as a charitable effort for Help a London Child.
The resulting article was negative and inaccurate (I would take issue with the fact that it referred to Mr Einhorn with the words “the 50-year-old” but that is a relatively minor point in an otherwise graceless and clumsily written article).
As your journalist could see had she done any research into the charity, it is a grant-giving organisation providing support for young people in London below the age of 18.
Among its most recent recipients was Hayward Adventure Playground for disabled and non-disabled children in Islington.
The article misrepresents the aims of our company, and in particular of the Fairy Tale Charm Bracelet itself. Twenty per cent of the price from the sale of the bracelet and any charm in the range goes to Help a London Child. Not just for this week. For ever.
According to the article, the bracelet starts at £235. It does not. A plain bracelet is £46, with each subsequent handcrafted, solid sterling silver charm being £35. It rises to £1,752 in solid 18-carat white gold. Ms Gadelrab seemed to suggest we had in some way duped our extremely talented and imaginative designers into making a product they could never afford.
This bracelet was designed to be bought by adults, in order to raise money for children. It is designed to be worn by adults, and any lucky under-aged recipients.
We are luxury and bespoke jewellers and, of course, we do not expect, or design, for children to buy our products. How many children do you know who would buy jewellery for themselves?
The article stated that “the price far exceeds the average Islington schoolgirl’s pocket money”. Of course it does. It does not, however, far exceed the pockets of the aunts and uncles, parents, godparents and grandparents who buy the bracelets for those children, and themselves.
It is designed to raise as much money as possible, money that has benefited, and will continue to benefit, those same Islington schoolgirls. Are you suggesting that charitable causes are worthy only of the lowest-end products?
We at Stephen Einhorn, along with the designer himself, feel that charitable causes must and will be given the highest-end products to auction (which we have done frequently for the charity) and to sell.
The fact that your paper cannot appreciate what we are trying to do for this charity has saddened and disappointed us. We really do not know why you chose to portray our efforts in such a bad light or to patronise our valued Islington customers by suggesting that this bracelet is beyond their means.
Jane Best
Director, Stephen Einhorn Ltd
Upper Street, N1
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