West End Extra
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West End Extra - by JAMIE WELHAM
Published: 29 May 2009
 

Street dancers perform for crowds on the pedestrianised Oxford Street at the weekend
Driven out! Oxford Street goes traffic free

HUNDREDS of thousands of shoppers flocked to Oxford Street at the weekend for the West End’s first-ever spring traffic-free day.
The pedestrian paradise brought a festival atmosphere to the iconic street, with a giant pass the parcel and kids’ playground among the attractions.
The event, which generated an extra £50million in sales, was organised by the New West End Company (NWE), a group representing retailers in the West End. It coincided with the 250th anniversary of Hamleys and the centenary of Selfridges.
NWE boss Richard Dickinson said: “Today’s event has involved six months of planning and the hard work of over 100 people. We hope that it gave Londoners a reason to rediscover the West End.”
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