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West End Extra - by JAMIE WELHAM
Published: 10 July 2009
 
‘Green’ car scheme unveiled

A CAR club scheme which claims to be the most environmentally friendly in the country, has been launched in Westminster this week.
The fleet of 20 vehicles, including an all-electric Citroen c1, will be jointly run by the council and Zipcar.
Motorists will have the chance to drive a plug-in hybrid version of Toyota’s popular Prius, a Honda Insight hybrid and conventional petrol cars.
The scheme is hoping to expand to 400 vehicles by 2012 – with around 30 per cent hybrid vehicles.
Members are charged under a pay-as- you-go-style tariff with daily rates set at £29 including the congestion charge and a 60-mile daily driving allowance.
Westminster Council’s cabinet member for city management, Councillor Danny Chalkley, said: “The launch of our car club is a major step towards changing the way motorists travel within our capital and provides an environmentally friendly choice to London’s pressured transport system”.
Chairman and CEO of Zipcar Scott Griffith said: “Westminster’s environmental leadership, exhibited by this new and innovative public-private partnership, takes the concept of car clubs in London to an entirely new level in terms of scale and vehicle technology.
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